Tag Archives: ISO9001:2008

Independent Distributors and Brokers…Villains or Super Heroes?

Yesterday, one of my sales people contacted a customer.  He dialed the number and I could hear the phone ring.  The sales person introduced himself to a new buyer.  After rattling off his 5 second pitch the buyer asked, “Oh…are you a BROKER?” the sales person replied, “We’re an independent distributor of electronic components certified to ISO […]